APA Citation

Linneman, R. E., & Stanton, J. L. (1991). Making niche marketing work: How to grow bigger by acting smaller. New York: McGraw-Hill.

Chicago Style Citation

Linneman, Robert E., and John L. Stanton. Making Niche Marketing Work: How to Grow Bigger By Acting Smaller. New York: McGraw-Hill, 1991.

MLA Citation

Linneman, Robert E., and John L. Stanton. Making Niche Marketing Work: How to Grow Bigger By Acting Smaller. New York: McGraw-Hill, 1991.

Warning: These citations may not always be 100% accurate.