Advertising management and the business publishing industry: marketing notes and cases/
Main Author: | Greco, Albert N., 1945- |
---|---|
Format: | Book |
Language: | English |
Published: |
New York:
New York University Press,
c1991
|
Series: | The New York University business magazine publishing series
|
Subjects: |
Similar Items
-
Advertising management /
by: Jethwaney, Jaishri N.
Published: (2006) -
Advertising management /
by: Aaker, David A.
Published: (1975) -
Advertising management /
by: Batra, Rajeev
Published: (1996) -
Advertising management/
by: Aaker, David A.
Published: (1992) -
Handbook of small business advertising /
by: Anthony, Michael, 1944-
Published: (1981)