Advertising management and the business publishing industry: marketing notes and cases/
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| Format: | Book |
| Language: | English |
| Published: |
New York:
New York University Press,
c1991
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| Series: | The New York University business magazine publishing series
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| Subjects: |
| Item Description: | Includes bibliographical references (p. 263-289) and index. |
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| Physical Description: | xii, 301 p. ; 24 cm. |
| ISBN: | 081473040X 0814730418 |