Advertising: its role in modern marketing/

Main Author: Dunn, Samuel Watson, 1918-
Format: Book
Language:English
Published: Chicago: Dryden Press, c1990
Edition:7th ed.
Series:The Dryden Press series in marketing
Subjects:
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020 |a 0030307481 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5823.D78 1990 
100 1 |a Dunn, Samuel Watson,  |d 1918- 
245 1 0 |a Advertising:   |b its role in modern marketing/  |c S. Watson Dunn ... [et al.] 
250 |a 7th ed. 
260 |a Chicago:  |b Dryden Press,  |c c1990 
300 |a xxxi, 605 p. :  |b ill. (some col.) ;  |c 26 cm. 
490 0 |a The Dryden Press series in marketing 
500 |a Sixth ed. by S. Watson Dunn and Arnold M. Barban. 
650 0 |a Advertising 
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