Advertising: its role in modern marketing/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago:
Dryden Press,
c1990
|
| Edition: | 7th ed. |
| Series: | The Dryden Press series in marketing
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| Subjects: |
| Item Description: | Sixth ed. by S. Watson Dunn and Arnold M. Barban. |
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| Physical Description: | xxxi, 605 p. : ill. (some col.) ; 26 cm. |
| ISBN: | 0030307481 |