Bottom-up marketing/

Main Author: Ries, Al
Other Authors: Trout, Jack
Format: Book
Language:English
Published: New York: McGraw-Hill, c1989
Subjects:
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245 1 0 |a Bottom-up marketing/  |c by Al Ries and Jack Trout 
260 |a New York:  |b McGraw-Hill,  |c c1989 
300 |a xiv, 226 p. ;  |c 21 cm. 
500 |a Includes index. 
650 0 |a Advertising 
700 1 |a Trout, Jack 
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