Description: Bottom-up marketing/

Cover Image

Bottom-up marketing/

Main Author:	Ries, Al
Other Authors:	Trout, Jack
Format:	Book
Language:	English
Published:	New York: McGraw-Hill, c1989
Subjects:	Advertising

Item Description:	Includes index.
Physical Description:	xiv, 226 p. ; 21 cm.
ISBN:	0070527334:

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