The talk of the party: political labels, symbolic capital, and American life/
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Maryland; Oxford:
Roman and Littlefield Publishrs, Inc.,
c2005
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| Series: | Communication, media, and politics (Rowman and Littlefield Publishers, Inc.)
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip056/2005001114.html |
Table of Contents:
- Political branding, 1948-2004
- What are parties worth?
- The enduring party
- The evolving party
- The conflicted party
- The two major parties and everyone else
- Brand dominance : consistency prevails.