The talk of the party: political labels, symbolic capital, and American life/

Main Author: Jarvis, Sharon E., 1969-
Format: Book
Language:English
Published: Maryland; Oxford: Roman and Littlefield Publishrs, Inc., c2005
Series:Communication, media, and politics (Rowman and Littlefield Publishers, Inc.)
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip056/2005001114.html
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100 1 |a Jarvis, Sharon E.,  |d 1969- 
245 1 4 |a The talk of the party:   |b political labels, symbolic capital, and American life/  |c Sharon E. Jarvis 
260 |a Maryland;  |b Roman and Littlefield Publishrs, Inc.,  |c c2005  |a Oxford: 
300 |a x, 277 p. :  |b ill., tables. ;  |c 23 cm. 
490 0 |a Communication, media, and politics (Rowman and Littlefield Publishers, Inc.) 
504 |a Includes bibliographical references (p. 249-268) and index. 
505 0 |a Political branding, 1948-2004 -- What are parties worth? -- The enduring party -- The evolving party -- The conflicted party -- The two major parties and everyone else -- Brand dominance : consistency prevails. 
650 0 |a Political parties  |z United States 
650 0 |a Political culture  |z United States 
651 0 |a United States  |x Politics and government  |y 1945-1989 
651 0 |a United States  |x Politics and government  |y 1989- 
856 4 0 |u http://www.loc.gov/catdir/toc/ecip056/2005001114.html 
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