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| LEADER |
00919nam a2200229 a 4500 |
| 001 |
1499315 |
| 005 |
20171111233556.0 |
| 008 |
130111s2008 xu a erci 001 u eng d |
| 020 |
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|a 9780132312011
|q pbk.
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| 020 |
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|a 0132312018
|q pbk.
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| 040 |
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|a CY
|b Βιβλιοθήκη Ανοικτού Πανεπιστημίου Κύπρου
|e AACR2
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| 050 |
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|a HF5415.M3365 2008
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| 100 |
1 |
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|a Mathews, Ryan
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| 245 |
1 |
0 |
|a What's your story?:
|b storytelling to move markets, audiences, people, and brands/
|c Ryan Mathews, Watts Wacke
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| 260 |
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|a New Jersey:
|b FT Press,
|c c2008
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| 300 |
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|a 222 p. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references (p. [189]-197) and index.
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| 650 |
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0 |
|a Marketing
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| 650 |
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0 |
|a Storytelling
|x Economic aspects
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| 700 |
1 |
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|a Wacker, Watts
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| 856 |
4 |
0 |
|u http://www.loc.gov/catdir/toc/ecip0710/2007005372.html
|
| 952 |
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|a CY-NiOUC
|b 5a0429576c5ad14ac1e7f6ec
|c 998a
|d 945l
|e HF5415.M3365 2008
|t 1
|x m
|z Books
|
