What's your story?: storytelling to move markets, audiences, people, and brands/

Main Author: Mathews, Ryan
Other Authors: Wacker, Watts
Format: Book
Language:English
Published: New Jersey: FT Press, c2008
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip0710/2007005372.html
Physical Description:222 p. ; 23 cm.
Bibliography:Includes bibliographical references (p. [189]-197) and index.
ISBN:9780132312011
0132312018