Hegarty on advertising: turning intelligence into magic/

Main Author: Hegarty, John, 1944-
Format: Book
Language:English
Published: London: Thames & Hudson, c2011
Subjects:
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020 |a 9780500515563  |q hbk. 
040 |a CY  |b Βιβλιοθήκη Ανοικτού Πανεπιστημίου Κύπρου  |e AACR2 
050 |a HF5810.H44A3 2011 
100 1 |a Hegarty, John,  |d 1944- 
245 1 0 |a Hegarty on advertising:   |b turning intelligence into magic/  |c John Hegarty 
260 |a London:  |b Thames & Hudson,  |c c2011 
300 |a 224 p. :  |b ill. (some col.) ;  |c 24 cm. 
504 |a Includes index. 
600 |a Hegarty,John,  |d 1944- 
650 0 |a Advertising executives  |x Biography 
650 0 |a Advertising agencies  |x Management 
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