PR today: the authoritative guide to public relations/
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| Format: | Book |
| Language: | English |
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New York:
Palgrave Macmillan,
c2012
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Table of Contents:
- Machine generated contents note:
- Preface
- Acknowledgements
- Guided Tour
- Chapter 1: Understanding PR
- Chapter 2: PR Ethics
- Chapter 3: The make up of the PR industry
- Chapter 4: How to present a PR proposal
- Chapter 5: PR media skills
- Chapter 6: PR events
- Chapter 7: PR in the online world
- Chapter 8: Internal communications
- Chapter 9: Crisis management
- Chapter 10: Corporate social responsibility
- Chapter 11: PR and ethics
- Chapter 12: PR and the future
- Further Reading
- Glossary.