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01310nam a2200205 a 4500 |
| 001 |
1499133 |
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20171111233556.0 |
| 008 |
121025s2012 xu da erci 001 u eng d |
| 020 |
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|a 9780230240094
|q pbk.
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| 040 |
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|a CY
|b Βιβλιοθήκη Ανοικτού Πανεπιστημίου Κύπρου
|e AACR2
|
| 050 |
|
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|a HD59.M644 2012
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| 100 |
1 |
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|a Morris, Trevor
|
| 245 |
1 |
0 |
|a PR today:
|b the authoritative guide to public relations/
|c Trevor Morris, Simon Goldsworthy
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| 260 |
|
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|a New York:
|b Palgrave Macmillan,
|c c2012
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| 300 |
|
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|a xxii, 347 p. :
|b ill., table ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary.
|
| 650 |
|
0 |
|a Public relations
|
| 700 |
1 |
|
|a Goldsworthy, Simon
|
| 952 |
|
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|a CY-NiOUC
|b 5a04294e6c5ad14ac1e7f5fd
|c 998a
|d 945l
|e HD59.M644 2012
|t 1
|x m
|z Books
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