Description: Principles and practice of marketing /

Main Author:	Jobber, David.
Format:	Book
Language:	English
Published:	London : McGraw-Hill Education, c2010.
Edition:	6th ed.
Subjects:	Marketing. Marketing > Europe

Physical Description:	xxx, 946 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references.
ISBN:	9780077123307