Jobber, D. (2010). Principles and practice of marketing (6th ed.). London: McGraw-Hill Education.
Chicago Style CitationJobber, David. Principles and Practice of Marketing. 6th ed. London: McGraw-Hill Education, 2010.
MLA CitationJobber, David. Principles and Practice of Marketing. 6th ed. London: McGraw-Hill Education, 2010.
Warning: These citations may not always be 100% accurate.