Principles and practice of marketing /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
2001.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009384309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | xxiv, 823 p. : color illustrations, 1 color portrait ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780077096137 |