Promoting and marketing events : theory and practice /

Main Author: Jackson, Nigel A.
Format: Book
Language:English
Published: New York : Routledge, 2013.
Subjects:
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100 1 |a Jackson, Nigel A. 
245 1 0 |a Promoting and marketing events :  |b theory and practice /  |c Nigel Jackson. 
260 |a New York :  |b Routledge,  |c 2013. 
300 |a xx, 254 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references (p. 236-250) and index. 
650 0 |a Special events  |x Marketing. 
650 0 |a Special events  |x Public relations. 
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