Description: Promoting and marketing events :

Main Author:	Jackson, Nigel A.
Format:	Book
Language:	English
Published:	New York : Routledge, 2013.
Subjects:	Special events > Marketing. Special events > Public relations.

Physical Description:	xx, 254 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references (p. 236-250) and index.
ISBN:	9780415667333