Marketing to the social web : how digital customer communities build your business /

Main Author: Weber, Larry.
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons, c2009.
Edition:2nd ed.
Subjects:
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020 |a 9780470410974  |q hbk. 
040 |a DLC 
050 0 0 |a HF5415.1265  |b .W43 2009 
100 1 |a Weber, Larry. 
245 1 0 |a Marketing to the social web :  |b how digital customer communities build your business /  |c Larry Weber. 
250 |a 2nd ed. 
260 |a Hoboken, NJ :  |b John Wiley & Sons,  |c c2009. 
300 |a xvii, 246 p. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 231-238) and index. 
650 0 |a Internet marketing. 
650 0 |a Online social networks. 
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