A master class in brand planning : the timeless works of Stephen King /

Main Author:	King, Stephen, 1931-
Other Authors:	Lannon, Judie.
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Subjects:	Branding (Marketing) > Management. New products. Brand name products. Public relations > Management.
Online Access:	http://www.loc.gov/catdir/enhancements/fy0743/2007035534-t.html

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