A master class in brand planning : the timeless works of Stephen King /
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2007.
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| Online Access: | http://www.loc.gov/catdir/enhancements/fy0743/2007035534-t.html |
| Item Description: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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| Physical Description: | xliii, 351 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470517918 |