Description: Innovative marketing communications :

Main Author:	Masterman, Guy.
Other Authors:	Wood, Emma H.
Format:	Book
Language:	English
Published:	[Oxford] : Elsevier, [c2006].
Series:	Events management
Subjects:	Special events > Management. Special events > Marketing.
Online Access:	http://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html

Physical Description:	xxi, 322 p. : ill. ; 25 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0750663618