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| LEADER |
01701nam a2200205 a 4500 |
| 001 |
14689 |
| 005 |
20171111224321.0 |
| 008 |
141013s uk a 00110 eng |
| 020 |
0 |
0 |
|a 9780077148157
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| 082 |
0 |
0 |
|2 22
|a 658.848
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| 100 |
0 |
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|a Ghauri, Pervez N.,
|d 1948-
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| 245 |
1 |
0 |
|a International marketing /
|c Pervez N. Ghauri, Philip Cateora.
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| 250 |
0 |
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|a 4th ed.
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| 260 |
0 |
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|a London :
|b McGraw Hill Education,
|c c2014.
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| 300 |
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|a xxvii, 635 p. :
|b col. ill., photographs, maps ;
|c 27 cm.
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| 500 |
0 |
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|a Includes index, glossary, and bibliographical references.
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| 505 |
2 |
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|a 1. The scope and challenge of international marketing -- 2. The dynamics of international markets -- 3. Geography and history : the foundations of cultural understanding -- 4. Cultural dynamics in international marketing -- 5. The international political and legal environment -- 6. Researching international markets -- 7. Emerging markets and market behaviour -- 8. Regional market groups and marketing implications -- 9. International marketing strategies -- 10. International market entry strategies -- 11. International segmentation and positioning -- 12. International branding strategies -- 13. Exporting and logistics -- 14. Ethics and social responsibility in international marketing -- 15. Product decisions for international markets -- 16. Marketing industrial products and business services -- 17. International distribution and retailing -- 18. Pricing for international markets -- 19. International promotion and advertising -- 20. Personal selling and negotiations.
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| 650 |
0 |
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|a International business enterprises
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| 700 |
0 |
0 |
|a Cateora, Philip R.
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| 952 |
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|a GrTHDAPL
|b 5903bf166c5ad119ff91df8a
|c 952a
|d 9528
|e 658.848 Gha
|t 1
|x m
|z Books
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