International marketing /

Main Author: Ghauri, Pervez N., 1948-
Other Authors: Cateora, Philip R.
Format: Book
Language:English
Published: London : McGraw Hill Education, c2014.
Edition:4th ed.
Subjects:
Item Description:Includes index, glossary, and bibliographical references.
Physical Description:xxvii, 635 p. : col. ill., photographs, maps ; 27 cm.
ISBN:9780077148157