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00854nam a2200217 a 4500 |
| 001 |
1379245 |
| 005 |
20171111233342.0 |
| 008 |
130110s2012 nyu er 000 0 eng d |
| 020 |
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|a 9780071791526
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| 040 |
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|a GrAtEKP.epikmme
|b gre
|e AACR2
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| 082 |
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0 |
|2 22
|a 006.7
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| 100 |
1 |
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|a Phillips, Andrea,
|d 1974-
|
| 245 |
1 |
2 |
|a A creatorʹs guide to transmedia storytelling :
|b how to captivate and engage audiences across multiple platforms /
|c by Andrea Phillips
|
| 260 |
|
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|a New York :
|b McGraw-Hill,
|c c2012.
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| 300 |
|
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|a xii, 272 p. :
|b ill. (some col.) ;
|c 20 x 24 cm.
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| 504 |
|
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Digital storytelling
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| 650 |
|
0 |
|a Interactive multimedia
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| 650 |
|
0 |
|a Internet entertainment industry
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects
|
| 952 |
|
|
|a GrAtEKP
|b 59cd1b486c5ad134460fdeb3
|c 998a
|d 945l
|e 006.7 PHI
|t 1
|x m
|z Books
|
