A creatorʹs guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2012.
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| Subjects: |
| Physical Description: | xii, 272 p. : ill. (some col.) ; 20 x 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071791526 |