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080730s1982 gr er 000 0 eng d |
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|a 053401156X
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|a GrAtEKP.epikmme
|b gre
|e AACR2
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|a 384.554 068 8
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| 245 |
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|a Strategies in broadcast and cable promotion :
|b commercial television, radio, cable pay-television, public television /
|c edited by Susan Tyler Eastman, Robert A. Klein
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| 260 |
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|a Belmont, California :
|b Wadsworth,
|c c1982
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| 300 |
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|a xii, 355 p.
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| 490 |
0 |
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|a Wadsworth series in mass communication
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| 504 |
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|a Includes index.
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| 650 |
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0 |
|a Television broadcasting - Marketing
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| 650 |
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0 |
|a Radio broadcasting - Marketing
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| 650 |
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0 |
|a Cable television - Marketing
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| 700 |
1 |
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|a Eastman, Susan Tyler
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| 700 |
1 |
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|a Klein, Robert A.,
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| 952 |
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|a GrAtEKP
|b 59cd178e6c5ad134460f78eb
|c 998a
|d 945l
|e 384.554 068 8 STR
|t 1
|x m
|z Books
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