Strategies in broadcast and cable promotion : commercial television, radio, cable pay-television, public television /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont, California :
Wadsworth,
c1982
|
| Series: | Wadsworth series in mass communication
|
| Subjects: |
| Physical Description: | xii, 355 p. |
|---|---|
| Bibliography: | Includes index. |
| ISBN: | 053401156X |