Cover Image

Warum kaufen wir? : die Psychologie des Konsums /

Main Author: Underhill, Paco
Other Authors: Hilgner, Brigitte
Format: Book
Language:German
English
Published: Mu?nchen : Econ, 1999
Subjects:
Consumer behavior
Marketing research
Item Description:Translation of: Why we buy
Physical Description:269 p. ; 21 cm.
Bibliography:Includes index
ISBN:3430192501

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