Description: The Spot :

Main Author:	Diamond, Edwin
Other Authors:	Bates, Stephen
Format:	Book
Language:	English
Published:	Cambridge : MIT press, 1992
Edition:	3rd ed.
Subjects:	Advertising, Political > United States Television advertising > United States

Physical Description:	xiv, 418 p.
Bibliography:	Includes bibliographical references and index
ISBN:	0262540657