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00951nam a2200229 a 4500 |
| 001 |
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20171111233243.0 |
| 008 |
001020s1999 gr er 000 0 eng d |
| 020 |
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|a 0805831487
|q hbk
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| 040 |
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|a ΕΚΠΑ.οπ_μμε
|b gre
|e AACR2
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| 082 |
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0 |
|a 658.800 285 467 8
|
| 245 |
0 |
0 |
|a Advertising and the World Wide Web/
|c edited by David W. Schumann, Esther Thorson
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| 260 |
|
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|a Mahwah, New Jersey:
|b Lawrence Erlbaum Associates,
|c 1999
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| 300 |
|
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|a ix, 317 p.
|
| 500 |
|
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|a "Edited versions of papers presented at the 1996 Advertising and consumer Psychology Conference..Bloomfield Hills, Michigan"- Introd.
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| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Internet advertising
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| 700 |
1 |
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|a Schumann, David W.
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| 700 |
1 |
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|a Thorson, Esther
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| 711 |
2 |
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|a Conference on Advertising and Consumer Psychology
|d (15th :
|
| 711 |
2 |
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|d 1996 :
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| 952 |
|
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|a GrAtEKP
|b 59cd10b56c5ad134460ec252
|c 998a
|d 945l
|e 658.800 285 467 8 ADV
|t 1
|x m
|z Books
|
