Advertising and the World Wide Web/
| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Mahwah, New Jersey:
Lawrence Erlbaum Associates,
1999
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| Subjects: |
| Item Description: | "Edited versions of papers presented at the 1996 Advertising and consumer Psychology Conference..Bloomfield Hills, Michigan"- Introd. |
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| Physical Description: | ix, 317 p. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0805831487 |