Festival & special event management /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Milton, Qld. :
John Wiley & Sons Australia, Ltd,
2011.
|
| Edition: | 5th ed. |
| Series: | Wiley Australia Tourism Series
|
| Subjects: |
Table of Contents:
- Part 1. Event context : An overview of the event field - - Perspectives on events - - Event impacts and legacies - - Part 2. Planning : The strategic planning function - - Conceptualising the event - - Project management for events - - Financial management and events - - Human resource management and Events - - Marketing planning for events - - Promotion: integrated marketing communication for events - - Sponsorship of events - - Sustainable development and events - - Event tourism planning - - Part 3. Event operations and evaluation : Staging events - - Logistics - - Event evaluation and research - - Legal issues of event management - - Risk management.