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01473nam a2200241 a 4500 |
| 001 |
12271 |
| 005 |
20171111224319.0 |
| 008 |
140530ss at a 00110 eng |
| 020 |
0 |
0 |
|a 9781742164618
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| 082 |
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0 |
|2 22
|a 394.26068
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| 245 |
0 |
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|a Festival & special event management /
|c Johnny Allen ... [et al.].
|
| 250 |
0 |
0 |
|a 5th ed.
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| 260 |
0 |
0 |
|a Milton, Qld. :
|b John Wiley & Sons Australia, Ltd,
|c 2011.
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| 300 |
0 |
0 |
|a xviii, 637 p. :
|b ill. ;
|c 25 cm.
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| 440 |
0 |
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|a Wiley Australia Tourism Series
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| 504 |
0 |
0 |
|a Includes bibliographical references and index.
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| 505 |
0 |
0 |
|a Part 1. Event context : An overview of the event field - - Perspectives on events - - Event impacts and legacies - - Part 2. Planning : The strategic planning function - - Conceptualising the event - - Project management for events - - Financial management and events - - Human resource management and Events - - Marketing planning for events - - Promotion: integrated marketing communication for events - - Sponsorship of events - - Sustainable development and events - - Event tourism planning - - Part 3. Event operations and evaluation : Staging events - - Logistics - - Event evaluation and research - - Legal issues of event management - - Risk management.
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| 650 |
0 |
0 |
|a Special events
|x Planning
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| 650 |
0 |
0 |
|a Festivals
|x Management
|
| 650 |
0 |
0 |
|a Special events
|x Management
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| 700 |
1 |
0 |
|a Harris, Robert
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| 700 |
1 |
0 |
|a McDonnell, Ian
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| 952 |
|
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|a GrTHDAPL
|b 5903badf6c5ad119ff91ad00
|c 952a
|d 9528
|e 659.2 Fes
|t 1
|x m
|z Books
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