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00871nam a2200265 a 4500 |
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20171111232631.0 |
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110916s2010 gr er 001 0 eng d |
020 |
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|a 9780521194501
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040 |
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|a GrAtEKP.pepistdimd
|b gre
|e AACR2
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082 |
|
0 |
|a 658.8
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100 |
1 |
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|a Donovan, Rob
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245 |
1 |
0 |
|a Principles and practice of social marketing :
|b an international perspective /
|c Rob Donovan and Nadine Henley
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260 |
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|a Cambridge:
|b Cambridge University Press,
|c 2010
|
300 |
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|a xix, 504p. :
|b fig. ;
|c 25cm
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504 |
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|a Bibliography: p.429-484.- Index: p.485-504
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650 |
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0 |
|a Social marketing
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650 |
|
0 |
|a Marketing
|
650 |
|
0 |
|a Social marketing
|
650 |
|
0 |
|a Social change
|
650 |
|
0 |
|a Marketing
|
650 |
|
0 |
|a Environment
|
650 |
|
0 |
|a Behaviour change
|
700 |
1 |
|
|a Henley, Nadine
|
952 |
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|a GrAtEKP
|b 59ccf6cd6c5ad134460d5249
|c 998a
|d 945l
|e 658.8 DON
|t 1
|x m
|z Books
|