Principles and practice of social marketing : an international perspective /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge:
Cambridge University Press,
2010
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| Subjects: |
| Physical Description: | xix, 504p. : fig. ; 25cm |
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| Bibliography: | Bibliography: p.429-484.- Index: p.485-504 |
| ISBN: | 9780521194501 |