| LEADER | 01008nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 11643 | ||
| 005 | 20171111224318.0 | ||
| 008 | 140225s us a 00110 eng | ||
| 020 | 0 | 0 | |a 9780273757689 |
| 040 | 0 | 0 | |c DAPL |
| 082 | 0 | 0 | |2 22 |a 658.8 |
| 100 | 1 | 0 | |a Blythe, Jim |
| 245 | 1 | 0 | |a Essentials of marketing / |c Jim Blythe. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Harlow : |b Pearson, |c 2012. |
| 300 | 0 | 0 | |a xx, 340 p. : |b col. ill. ; |c 27 cm. |
| 500 | 0 | 0 | |a Includes bibliographical references and index. |
| 505 | 0 | 0 | |a What do marketers do? - - The marketing environment - - Consumer and buyer behaviour - - Segmentation, targeting and positioning - - Market research - - Products, branding and packaging - - Pricing strategies - - Distribution - - Marketing communications and promotional tools - - Marketing planning, implementation and control - - Services marketing - - Sustainable marketing. |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Food |x Marketing |
| 952 | |a GrTHDAPL |b 5903b9936c5ad119ff919e59 |c 952a |d 9528 |e RES 658.8 Bly |t 1 |x m |z Books | ||
