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20171111232444.0 |
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021002s1964 xu rc 000 0 eng d |
| 040 |
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|a US
|b DLC
|e AACR2
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| 100 |
1 |
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|a Palda, Kristian S
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| 245 |
1 |
4 |
|a The measurement of cumulative advertising effects.
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| 260 |
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|a Englewood Cliffs, N.J:
|b Prentice-Hall,
|c [1964]
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| 300 |
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|a xiv, 101 p. :
|b diagrs., tables. ;
|c 24 cm.
|
| 490 |
0 |
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|a The Ford Foundation doctoral dissertion series ;
|v 1963.
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| 504 |
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|a Bibliography: p. 99-101.
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| 650 |
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0 |
|a Advertising
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| 952 |
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|a GrAtEKP
|b 59cce3986c5ad134460b4f40
|c 998a
|d 945l
|e Δ104
|t 1
|x m
|z Books
|
