The measurement of cumulative advertising effects.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J:
Prentice-Hall,
[1964]
|
| Series: | The Ford Foundation doctoral dissertion series ;
1963. |
| Subjects: |
| Physical Description: | xiv, 101 p. : diagrs., tables. ; 24 cm. |
|---|---|
| Bibliography: | Bibliography: p. 99-101. |