Marketing and semiotics : new directions in the study of signs for sale /

Main Author: Umiker-Sebeok, Donna Jean
Format: Book
Language:English
Published: Berlin: Walter de Gruyter, 1987
Series:Approaches to semiotics ; 77
Subjects:
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020 |a 0899252761  |q (hbk.) 
040 |a GrAtEKP.aggliki  |b gre  |e AACR2 
082 0 |2 22  |a 380.1014 
100 1 |a Umiker-Sebeok, Donna Jean 
245 1 0 |a Marketing and semiotics :  |b new directions in the study of signs for sale /  |c edited by Jean Umiker-Sebeok 
260 |a Berlin:  |b Walter de Gruyter,  |c 1987 
300 |a xii, 556 p. :  |b ill. ;  |c 23 cm. 
490 0 |a Approaches to semiotics ;  |v 77 
504 |a Includes references and index. 
650 0 |a Marketing 
650 0 |a Semiotics 
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