Marketing and semiotics : new directions in the study of signs for sale /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin:
Walter de Gruyter,
1987
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| Series: | Approaches to semiotics ;
77 |
| Subjects: |
| Physical Description: | xii, 556 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes references and index. |
| ISBN: | 0899252761 |