Description: Marketing communications :

Cover Image

Marketing communications : an integrated approach /

Main Author:	Smith, Paul
Corporate Author:	Kogan Page
Format:	Book
Language:	English
Published:	London: Kogan Page, 1998
Edition:	2nd ed.
Subjects:	Επικοινωνία στο μάρκετινγκ

Physical Description:	xvi, 602 σ. : εικ. ; 25 εκ.
ISBN:	0749426993

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