Strategies for implementing integrated marketing communications/
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.: Lincolnwood, Ill.:
American Marketing Association NTC Business Books,
c1997
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| Subjects: |
| Item Description: | Περιέχει ευρετήριο |
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| Physical Description: | xi, 241 σ. : εικ. ; 23 εκ. |
| ISBN: | 0844235830 |