|
|
|
|
| LEADER |
00800nam a2200205 a 4500 |
| 001 |
993579 |
| 005 |
20171111231456.0 |
| 008 |
001005s1994 gr r 000 | eng d |
| 020 |
|
|
|a 0844234524
|
| 040 |
|
|
|a GR-AtPPV
|b gre
|e AACR2
|
| 082 |
|
0 |
|2 21η
|a 658.802
|
| 100 |
1 |
|
|a Schultz, Don E.
|
| 245 |
1 |
4 |
|a The new marketing paradigm :
|b integrated marketing communications /
|c Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
|
| 260 |
|
|
|a Lincolnwood, Ill.:
|b NTC Business Books,
|c c1994
|
| 300 |
|
|
|a xvii, 218 σ. :
|b εικ. ;
|c 23 εκ.
|
| 500 |
|
|
|a Περιέχει ευρετήριο
|
| 650 |
1 |
0 |
|a Επικοινωνία στο μάρκετινγκ
|
| 700 |
1 |
|
|a Tannenbaum, Stanley I.
|
| 700 |
1 |
|
|a Lauterborn, Robert F.
|
| 952 |
|
|
|a GR-AtPPV
|b 59ccc9ea6c5ad1344608d945
|c 998a
|d 945l
|e 658.802 SCH
|t 1
|x m
|z Books
|
