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20171111231453.0 |
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090213s2009 inu 000 0 eng |
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|a 9780470413982(pbk.:alk.paper)
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|a DLC
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|a HF5415.1265
|b A76 2009
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|a Web marketing all-in-one for dummies(r) /
|c John Arnold ... [et. al.].
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|a 1st ed.
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| 260 |
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|a Indianapolis, IN :
|b Wiley Pub.,
|c 2009.
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| 300 |
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|a XXXIV, 894 p. ; :
|b ill. ;
|c 24 cm.
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| 505 |
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|a Introduction. Book I: Web Presence. Chapter 1: Internet Business Basics. Chapter 2: Making Money Online. Chapter 3: Designing to Sell. Chapter 4: Creating and Connecting Multiple Web Sites. Chapter 5: Creating Exceptional Copy That Sells. Chapter 6: Encouraging Communication. Chapter 7: Getting Help with Your Web Presence. Book II: Search Engine Optimization. Chapter 1: Getting Ready for SEO. Chapter 2: Choosing the Right Keywords. Chapter 3: Eliminating Search Engine Roadblocks. Chapter 4: Making Search Engines Love Your Site. Chapter 5: Understanding Blended Search. Chapter 6: Writing Great Copy for Search Engines (And Readers!) Chapter 7: Building Link Love. Chapter 8: Analyzing Your Results. Chapter 9: Hiring an SEO Professional. Book III: Web Analytics. Chapter 1: Setting Your Conversion Goals. Chapter 2: Tracking Traffi c Volumes. Chapter 3: Measuring Your Best Referrers. Chapter 4: Measuring Visit Quality. Chapter 5: Using Conversion Goals. Chapter 6: Using Goal Funnels. Book IV: Online Advertising and Pay Per Click. Chapter 1: Grasping PPC Methods. Chapter 2: Combining PPC and Search Engines. Chapter 3: Making Keyword Lists That Sell. Chapter 4: Writing Ads That Earn Clicks and Pay You Back. Chapter 5: Budgeting and Bidding on Keywords. Chapter 6: Legally Speaking: PPC and the Law. Chapter 7: Using Tools, Tips, and Tricks of the Trade. Book V: E-Mail Marketing. Chapter 1: Adding E-Mail to a Web Marketing Strategy. Chapter 2: Becoming a Trusted Sender. Chapter 3: Building a Quality E-Mail List. Chapter 4: Constructing an Effective Marketing E-Mail. Chapter 5: Making Your E-Mail Content Valuable. Chapter 6: Tracking Your E-Mail Campaign Results. Chapter 7: Maximizing E-Mail Deliverability. Book VI: Blogging and Podcasting. Chapter 1: Picking Your Blog Topic. Chapter 2: Getting Yer Blog On. Chapter 3: Writing Like a Blogger. Chapter 4:Tracking Other Blogs. Chapter 5: Getting Involved on Other Blogs. Chapter 6:
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|a Internet marketing
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|a World Wide Web
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| 700 |
1 |
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|a Arnold, John,
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| 952 |
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|a GRHeTEI
|b 59ccc91d6c5ad1344608b755
|c 998a
|d 945l
|e HF5415.1265 A76 2009
|t 1
|x m
|z Books
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