The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue /
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| Format: | Book |
| Language: | English |
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Dallas, Tex. : [Jackson, TN] :
Benbella Books ; Distributed by Perseus Distribution,
c2010.
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Table of Contents:
- Online marketing basics
- Websites, blogs, and SEO
- Social media marketing : what you need to know before you start
- Video : the next frontier
- Creating a social media policy for your organization
- A final word on social media : tools for attracting even more business
- Burning questions and answers : taking questions and dishing out answers and advice
- Social media marketing case studies : regular folks, great stories.