Data mining techniques : for marketing, sales, and customer Relationship management /

Main Author: Berry, Michael J. A.
Other Authors: Linoff. Gordon.
Format: Book
Language:English
Published: Indianapolis, IN : Wiley, c2005.
Edition:2nd ed.
Subjects:
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245 1 0 |a Data mining techniques :  |b for marketing, sales, and customer Relationship management /  |c Michael J. A. Berry, Gordon S. Linoff. 
250 |a 2nd ed. 
260 |a Indianapolis, IN :  |b Wiley,  |c c2005. 
300 |a xxv, 643 p. :  |b ill. ;  |c 24 cm. 
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650 0 |a Marketing  |x Data processing. 
650 0 |a Business  |x Data processing. 
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