Services Marketing : texts and cases /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Handmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
c2000.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xv,291 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 033377793X |