Description: Kleppner's advertising procedure /

Main Author:	Lane, Ronald W. 1940-
Other Authors:	King, Karen Whitehill, Russell, Thomas J.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson : Prentice Hall, c2004.
Edition:	16th ed.
Subjects:	Advertising

Physical Description:	xvii, 766 p. : ill. ; 28 cm.
ISBN:	0131273922